Catchword

Pronunciation

• IPA: /ˈkætʃwɜːd/

Full definition of catchword

Noun

1. A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
2. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
3. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.

Synonyms

• (word under right-hand side): guide word
• (word repeated to become representative): watchword