Creative

Pronunciation

• IPA: /kɹiˈeɪtɪv/
• Rhymes: -eɪtɪv

Origin

Full definition of creative

Adjective

1. Tending to create things, or having the ability to create often, excellently, in a novel fashion, or any or all of these.a creative dramatist who avoids cliche
2. (of a created thing) Original, expressive and imaginative.a creative new solution to an old problem
3. (set theory)a creative set

Derived terms

• creative accounting
• creative differences
• creative writing

Noun

1. (countable) A person directly involved in a creative marketing process.He is a visionary creative.
2. (uncountable) Artistic material used in advertising, e.g. photographs, drawings, or video.Have you finished the creative for next week's email campaign?The design team has completed the creative for next month's multi-part ad campaign.I've included in my portfolio all the creative I've completed in my five year design career.

Related terms

• creationism
• creationist
• creatively
• creativeness
• creativity

Anagrams

• reactive