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Pronunciation

• UK IPA: /É™dˈvɜːtɪsmÉ™nt/ (occasionally IPA: /ad.vÉ™.ˈtʌɪz.mÉ™nt// in some regions)
• US IPA: /ˈædvɚˌtaɪzmÉ™nt/
• Hyphenation: ad + ver + tise + ment

Alternative forms

• advertizement

Origin

From Middle French advertissement ("statement calling attention"), compare French avertissement ("warning"). See advertise.

Noun

1. (marketing) A commercial solicitation designed to sell some commodity, service or similar.Companies try to sell their products using advertisements in form of placards, television spots and print publications.
2. A public notice.The city council placed an advertisement in the local newspaper to inform its residents of the forthcoming roadworks.
3. A recommendation of a particular product, service or person.The people gave a good advertisement for Wiktionary.

Synonyms

• (commercial solicitation) ad, advert
• (public notice)

Derived terms

Hyponyms

• commercial
• infomercial

Related terms

• advertising
• adware