2013-06-21, Oliver Burkeman, The tao of tech, The dirty secret of the internet is that all this distraction and interruption is immensely profitable. Web companies like to boast about...and so on. But the real way to build a successful online business is to be better than your rivals at undermining people's control of their own attention. Partly, this is a result of how online advertising has traditionally worked: advertisers pay for clicks, and a click is a click, however it's obtained.