• Antimarketing

    Origin

    - + marketing

    Full definition of antimarketing

    Adjective

    antimarketing

    1. Opposing marketing.
      • 1989, John E. G. Bateson, Managing services marketing: text and readingsThis is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.
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