Full definition of bashtag
Noun
- (Internet) A hashtag intended for a promotional use that gets repurposed by third-party users to criticize that which it was intended to promote, or make the opposite point.
- 2012, Dana O'Rourke, Shopping for Good, The MIT Press (2012), ISBN 9780262018418, page 22:The threat of a viral video or Twitter “bashtag†takedown has raised the cost of direct manipulation and greenwash.
- 2013, Robert Ashton & Jessica Juby, Writing for the Web: Teach Yourself, McGraw-Hill (2013), unnumbered page:The hashtag became a bashtag and Twitter users were instead using it to share their negative experiences of McDonalds, letting others know about the poor service and bad food they had experienced.
- 2014, Michael Cross, Social Media Security: Leveraging Social Networking While Mitigating Risk, Syngress (2014), ISBN 9781597499866, page 99:Unfortunately, while you like your product, others may feel differently. It doesn't take long for a hashtag to become a bashtag.
- A hashtag originally created to criticize, and used that way.
