Branding

Full definition of branding

Noun

1. process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal
• 2008, May 18, Mitch Keller, Ink-Stained and Loving It, Tattoos, in particular, are not the radical brandings, the bold violations of flesh and propriety, they once were.

Verb

1. Present participle of brand