Bumf

Pronunciation

• UK IPA: /bÊŒmf/

Origin

Shortened form of bumfodder.

Full definition of bumf

Noun

1. (British, obsolete) Toilet paper.
2. Useless papers; now especially official documents, standardized forms, sales and marketing print material etc.
• 2006: Quest, Richard, A Sour Taste in the Mouth, CNN.com, October 28, 2006And as for the limited warnings on documents and signs – we are so used to reading this bumf we fail to realise when they mean business.
• 2013-05-25, No hiding place, In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.

Alternative forms

• bumph
• bumpfh
• bumpf