Goodwill

Pronunciation

• IPA: /É¡ÊŠdˈwɪl/

Origin

From Middle English *goodwille, good wille ("goodwill"), perhaps from Old English *gōdwille (), equivalent to good + will. Cognate with Scots guidwill ("goodwill"), Middle Low German gūtwille ("goodwill"), Old High German guotwilligi ("goodwill"), Old Danish godvilje ("goodwill"), Icelandic góðvilji, góðvili ("goodwill"), Icelandic góðvild ("goodness").

Full definition of goodwill

Noun

1. A favorably disposed attitude toward someone or something.
2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Antonyms

• ill will