Motivation

Pronunciation

• Rhymes: -eɪʃən

Origin

motive, from the Latin verb moveō ("(I) move"), + -ation

Full definition of motivation

Noun

1. Willingness of action especially in behavior
2. The action of motivating.
3. Something which motivates.
4. An incentive or reason for doing something.
5. (advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

Derived terms

• intrinsic motivation
• extrinsic motivation