• On-trade

    Full definition of on-trade

    Noun

    on-trade

    (uncountable)
    1. (Ireland, British) The sale of alcoholic drinks for consumption on the premises.
      • 1998, Pierre Spahni, Swiss Wine Market Report, Woodhead Publishing, page 56:Distribution networks are particularly chaotic in the ‘on’-trade which has steadily lost ground to the ‘off’-trade. Estimates for the volumes of wines consumed in public vary wildly but now usually point down towards to 25%.
      • 2004, Kym Anderson and David Norman, The World's Wine Markets: Globalization at Work, Edward Elgar Publishing, page 133:The off-trade has been growing at the expense of the on-trade. Traditionally, wide choices of wine have not been available through public houses in the UK. With the growing interest in wine, this absence of good wine in on-trade establishments may have aided the growth in off-trade sales.The volume of beer sold in supermarkets and off-licences (off-trade) in the UK topped the volume sold in pubs, clubs and restaurants (on-trade) for the first time in 2014.

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