• Pinkification

    Full definition of pinkification

    Noun

    pinkification

    (uncountable)
    1. The act or process of being made pink or being saturated with pink.
      • 2011, Brian Reich, Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society, John Wiley & Sons (2011), ISBN 9780470942673, page 46:The amount of money that ultimately goes to breast cancer research as a result of October's pinkification is itself up for debate.
      • 2011, Monique Roffey, With the Kisses of His Mouth, Simon & Schuster (2011), ISBN 9780857204295, unnumbered page:I stared at the book. It was pink. I strongly object to the pinkification of all products aimed at women.
      • 2012, Susanna Forrest, If Wishes Were Horses: A Memoir of Equine Obsession, Atlantic Books (2012), ISBN 9780857891273, unnumbered page:She traced the pinkification of girls' toys to mid-1980s marketing. It's nigh on impossible to get anything for girls that isn't pink nowadays, she said, and as I recalled gazing at the saddlery shops at Olympia I realized that soon it was going to be impossible to get anything for horses that wasn't pink.
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