Ploy

Pronunciation

• Rhymes: -ɔɪ

Full definition of ploy

Noun

1. A tactic, strategy, or gimmick.
• 2013-06-22, Engineers of a different kind, Private-equity nabobs bristle at being dubbed mere financiers....Much of their pleading is public-relations bluster. Clever financial ploys are what have made billionaires of the industry’s veterans. “Operational improvement” in a portfolio company has often meant little more than promising colossal bonuses to sitting chief executives if they meet ambitious growth targets. That model is still prevalent today.
2. The free t-shirt is really a ploy to get you in the door to see their sales pitch.
3. (UK, Scotland, dialect) Sport; frolic.

Probably abbreviated from deploy.

Verb

1. (military) To form a column from a line of troops on some designated subdivision.

Antonyms

• deploy

Anagrams

• poly