Proactive
Pronunciation
Origin
- + active; originally coined 1933 by Paul Whiteley and Gerald Blankfort in a psychology paper, used in technical sense.
OED
Whiteley, Paul L.; Blankfort, Gerald (1933), “The Influence of Certain Prior Conditions Upon Learningâ€, Journal of Experimental Psychology (APA) 16: 843–851
Used in a popular context and sense (courage, perseverance) in 1946 book Man's Search for Meaning by neuropsychiatrist Viktor Emil Frankl, in the context of dealing with the Holocaust, as contrast with reactive.
Full definition of proactive
Adjective
proactive
- Acting in advance to deal with an expected change or difficultyWe can deal with each problem as it pops up, or we can take a proactive stance and try to prevent future problems.
Usage notes
Some consider proactive to be a buzzword, and it is associated with business-speak.
The good grammar guide, by Richard Palmer, 2003, p. 157
Depending on use, alternatives include active, or “show initiative†instead of “be proactiveâ€.