Semiotics
Origin
Coined by John Locke from Ancient Greek σημειωτικός (sÄ“meiÅtikós, "fitted for marking, portending"), from σημειοῦν (semeioun, "to mark, interpret as a portend"), from σημεῖον (semeion, "a mark, sign, token"), from σῆμα (sema, "mark, sign").
Full definition of semiotics
Noun
semiotics
(uncountable)- The study of signs and symbols, especially as means of language or communication.