2007, S. Ramesh Kumar, Marketing and Branding: The Indian Scenario Chapter Dimensions of Distrubution and Retailing, Moreover, there is a cumulative impact of such signages and it may be difficult to quantify the impact of such an effect, which happens over a period of time.
2010, Swati Bhalla, Anuraag S, Visual Merchandising Chapter The Basics of Visual Merchandising, We come accross many signages in our everyday life. From a road signage ‘STOP, LOOK & GO’ or ‘NO PARKING’ to ‘Lifts’ or ‘Fire Exit’ signage in office or cinema hall, we see signages everywhere.
