(economics, of prices or wages) the tendency to stay the same despite changes in the economy
(marketing, interface design) the presence of unique attributes that make a product indisposable and valuable to its ownerThe stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
(advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
(psychology) an overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations
