Brand

Old English brand ("fire, flame"), from Proto-Germanic *brandaz. Cognate with Dutch brand, German Brand.

Full definition of brand

(plural brands)

PalfreySnatching a live brand from a wigwam, Mason threw it on a matted roof.

John MiltonParadise, so late their happy seat,
Waved over by that flaming brand.

A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
A branding iron.
A name, symbol, logo, or other item used to distinguish a product or service, or its provider.

1999, Bernd Schmitt, Experiential marketing, The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
2000, Duane E. Knapp, The Brandmindset, In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
2010, Gayle Soucek, Marshall Field's: The Store That Helped Build Chicago, Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.

A specific product, service, or provider so distinguished.
Some brands of breakfast cereal contain a lot of sugar.
Any specific type or variety of something; a distinct style, manner.

2013-07-20, The attack of the MOOCs, Since the launch early last year of … two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.

I didn't appreciate his particular brand of flattery.
New Orleans brand sausage
The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
The company still has to do more to build the brand.
Any minute fungus producing a burnt appearance in plants.

(transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.When they caught him, he was branded and then locked up.
(transitive) To mark (especially cattle) with a brand as proof of ownership.The ranch hands had to brand every new calf by lunchtime.
(transitive) To make an indelible impression on the memory or senses.Her face is branded upon my memory.
(transitive) To stigmatize, label (someone).He was branded a fool by everyone that heard his story.

2011, October 23, Phil McNulty, Man Utd 1 - 6 Man City, As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".

(transitive, marketing) To associate a product or service with a trademark or other name and related images.They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

(advertising) Associated with a particular product, service, or company.That computer company has brand recognition.Have we settled on our brand name?