Slogan

Pronunciation

• GenAM IPA: /ˈsloÊŠÉ¡É™n/
• Rhymes: -əʊɡən

Origin

From Scottish Gaelic sluagh-ghairm ("battle cry"), from Old Irish slúag, slóg ("army"), from Proto-Celtic *slowgos ("troop, army"), from Proto-Indo-European *slowgʰo-, *slowgo- ("entourage") + Old Irish gairm ("a call, cry"), from Proto-Celtic *garman-, *garrman- ("a call, shout"), from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r- ("to shout, call"). Possible cognate with Latin garrio ("chatter"), Old English cearu ("sorrow, care").

Full definition of slogan

Noun

1. (obsolete) A battle cry (original meaning).
2. A distinctive phrase of a person or group of people.
• Wodehouse Offing|XVIII|Wooster: “Right-ho,” I said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.
3. (advertising) A phrase associated with a product, used in advertising.

Synonyms

• advertising slogan
• British strapline
• tagline

Related terms

• Slogan mark
• political slogan

Descendants

• Czech: slogan
• French:
• Italian:
• Portuguese:
• Serbo-Croatian: slògān/сло̀га̄н

Anagrams

• anglos, logans, longas