Upfront

Alternative forms

• up-front

Full definition of upfront

Adjective

1. honest, frank and straightforward
2. In a forward, leading or frontward position.
3. (of money) paid in advance

Adverb

1. beforehand
2. (football) As an attackerHe's a poor defender, so we always play him upfront.

Noun

1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
• 2007, May 17, Bill Carter, As the Networks Order New Shows, Fox Moves to Consolidate Its Gains, Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.

Verb

1. To bring to the fore; to place up front for consideration
• What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".